June 25, 2014 (Corona)
NEP’s Screenworks today announced it has launched the largest mobile LED screen trailer in North America, which will be used by the National Hot Rod Association (NHRA) at all NHRA Mello Yello Drag Racing Series events. This new screen trailer, called BigMo 4, includes an LED display that measures 19 feet high by 33 feet wide and has an additional 4-foot ad banner around the entire perimeter – an unprecedented size for a trailer-based LED display, offering greatly enhanced viewing for the fans on site and an integrated branding opportunity for NHRA and its sponsors.
“Having this new BigMo on site this season has definitely enhanced the live race experience for our fans,“ said Jim Trace, NHRA’s director of broadcasting and video communications. “We want everyone at the track to experience all of the drama of the race up close, and the massive screen on BigMo 4 really works to amplify the action. With the addition of the ad banners, we also have a really unique way of connecting the NHRA brand and our sponsors to the fans while they are engaged, on site and having a great time.”
BigMo 4 is part of a fleet of mobile LED display trailers designed and developed by NEP’s Screenworks. These BigMos all feature a jumbo LED screen that is raised above the roof of the trailer and can easily be turned and adjusted to provide the best viewing angle. In addition, they all supply their own power and offer a self-contained, climate-controlled production room. Designed for use in large, open outdoor spaces, these BigMos are used for a variety of major sporting events, festivals and large outdoor civic events, like NHRA, NASCAR and IRL races.
“Our fleet of BigMo LED screen trailers provide the perfect solution for clients who need a quick, easy, large display solution to enhance a live event,” says Screenworks Director of Racing, Sam Artinger. “BigMo 4 will follow NHRA for the next four seasons, traveling to twenty-four races each year. Because it is an entirely self-contained solution, it can set up in less than two hours, cover the race live, and then easily pack up and drive to the next location.”
You can learn more about Screenworks and their BigMo mobile LED displays at www.screenworksnep.com.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Youth Racing for teens and the NHRA Summit Racing Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
NEP provides the technology and know-how to enable clients to produce the world’s most prestigious live and broadcast events around the globe. The company is the leading worldwide provider of outsourced production solutions offering technical services for remote production, studio production, video display, host broadcasting, post production, premium playout, smart asset / media management, and multi-screen delivery. NEP’s more than 3,000 employees are driven by passion and a focus on technical innovation, and together they have supported productions in over 85 countries on all seven continents. NEP is headquartered in the United States and has offices in 21 countries.